Last updated: 4 August 2026
Smart Confidence Ltd, trading as Sleep Nurse UK, is the controller of the personal information described in this notice. Smart Confidence Ltd is registered in England and Wales under company number 10803940 and is registered with the Information Commissioner’s Office under reference ZB877902.
For privacy questions or to exercise your rights, email laura@sleepnurse.uk.
What this notice covers
This notice covers the Sleep Nurse UK website, enquiries, bookings, consultations, digital products, communications, consultation sleep tracker and free sleep tracker app.
Information we collect
- Parent or carer details, such as name, email address, telephone number and communication preferences.
- Booking, payment and service information. Payment card details are processed by the payment provider and are not stored by Sleep Nurse UK.
- Information you provide in enquiries, consultations, questionnaires, emails, calls or messages.
- Limited child information needed for sleep support, including first name, age, sleep routines, sleep entries, settling methods and goals.
- Technical and security information, such as browser, device, approximate location derived from an IP address, access times and security events.
- Website analytics and cookie information where you have given any consent required by law.
The sleep tracker is deliberately designed to minimise identifying information. It does not ask for a child’s full name, exact date of birth or home address.
If you register for the free sleep tracker, we also collect your email address, optional marketing choice and the limited child and sleep information you choose to record. Email verification and secure sign-in links are used to protect access.
Please do not enter health information in the tracker
Do not enter medical conditions, diagnoses, medication, treatment or appointment details in tracker notes. Tracker notes are for practical sleep context, such as a dream feed, travel, room temperature, a change of routine or unusual settling. If health information is relevant to your consultation, contact Laura directly so it can be handled appropriately.
How and why we use information
- To answer enquiries and take steps before entering into a contract.
- To provide booked services, consultations, digital products and tracker access under our contract with you.
- To manage payments, records, tax and other legal obligations.
- To secure the website and tracker, investigate misuse and protect families and Sleep Nurse UK, based on our legitimate interests.
- To improve services and understand website use, using consent where required for analytics cookies.
- To send optional marketing communications where you have consented. You can unsubscribe at any time.
- To establish, exercise or defend legal claims and meet safeguarding or other legal duties where necessary.
The tracker is not intended to collect special-category health information. If you provide health information through another channel and it is necessary to use it, we will only do so where both a lawful basis and an appropriate UK GDPR special-category condition apply.
We measure basic tracker use so we can operate and improve the service. Before sign-in, this is limited to aggregate page views, shares and button clicks and does not store an IP address or device fingerprint. After sign-in, activity such as tracker opens, sign-ins, entry changes and shares may be linked to the relevant family account so Laura can understand engagement and provide support. These usage events are retained for up to six months.
Children’s information
Sleep Nurse UK services and the tracker are provided to adults. A parent or person with parental responsibility supplies information about the child and is responsible for sharing tracker access only with another authorised parent or carer.
Private tracker access
Consultation families receive a unique private link and access code. Keep both secure and share them only with an authorised parent or carer. Free tracker users sign in using a secure link sent to their registered email address. Sleep Nurse UK may suspend or reset access to protect a family or account. Administrative access is restricted to approved accounts and security events are recorded.
Who we share information with
We use carefully selected service providers for website and tracker hosting, databases, security, Google Workspace, appointment booking, email, payments, analytics and professional advice. They may process information only for the contracted purpose and under appropriate confidentiality and data-protection terms. We may also disclose information where required by law, to protect a child or another person, or in connection with a legal claim or business transfer.
Some providers may process information outside the United Kingdom. Where this happens, we use an adequacy regulation or appropriate safeguards, such as the UK International Data Transfer Agreement or UK Addendum, as required.
How long we keep information
- Tracker access is removed when a family becomes inactive.
- Identifiable tracker data is normally kept for up to six months after the programme ends so that Laura can provide follow-up support and the family can export its records.
- After that period, the child’s name, calendar dates, private messages and free-text notes are removed. Only anonymised age and sleep-pattern data may be retained for service analysis.
- You may ask for earlier deletion, subject to legal or contractual records we must retain.
- Other records are kept only for as long as needed for the service, legal, tax, safeguarding, complaint or insurance purpose for which they were collected.
For the free tracker app, unverified registrations are removed after seven days. A verified free account and its sleep records remain available while it is being used and are removed after 12 months without activity. Free tracker users can download their data, change their optional marketing choice or permanently delete the account from within the app.
Before tracker information is anonymised or deleted, you can ask Laura for a CSV export.
Security
We use access controls, private links and codes, approved administrator accounts, encrypted connections, security logging, backups and proportionate supplier checks. No online system is completely risk-free, so please tell us promptly if you believe access details or personal information have been compromised.
Your rights
Depending on the circumstances, you may have rights to be informed, access your information, correct it, erase it, restrict or object to processing, receive portable information, and withdraw consent. You also have rights relating to solely automated decisions. Sleep Nurse UK does not currently make solely automated decisions with legal or similarly significant effects.
To exercise a right, email laura@sleepnurse.uk. We may need to confirm your identity. You can complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint, although we would appreciate the opportunity to address your concern first.
Changes to this notice
We may update this notice when services, suppliers or legal requirements change. The latest version will appear on this page with a revised date.